Fitbit Exercises on Cookieless Advertising

Leading health and fitness brand prepares for the end of third-party cookies with LiveRamp Authenticated Identity Infrastructure.

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Explore the value of advertising without cookies

To prepare for the end of third-party cookies, health and fitness technology brand Fitbit wanted to ensure they would still be able to target their high-value audiences and measure campaign effectiveness.

They turned to a leading advertising agency to explore programmatic targeting options and help decide the best programmatic advertising platform for their campaigns. 

Using the LiveRamp Authenticated Identity Infrastructure, Fitbit was still able to reach their target audience and measure their digital marketing. Without targeting on cookies, they managed to:

  • Achieve 2x higher return on ad spend (ROAS)
  • Decrease cost-per-page view (CPPV) by 34%
  • Increase average order value (AOV) by 13%

Check out the case study to see how LiveRamp worked with Index Exchange, a leading advertising agency, and Fitbit to segment their marketing audiences, optimise marketing spend and boost programmatic advertising without third-party cookies.

If you want to discover how to reach your target audience through ad campaigns and how to measure digital marketing then get in touch today.

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Have questions, or want to discuss how LiveRamp can help you?