Adobe® Audience Manager is a data-management platform that consolidates audience information from all available sources. It identifies, quantifies, and optimizes high-value target audiences, which can then be offered to advertisers via an integrated, secure, privacy-friendly management system that works across all advertising distribution platforms.
Together, LiveRamp and Adobe enable exceptional customer experiences by merging offline and online data and enhancing data management. With LiveRamp’s IdentityLink Device Graph enabled in Adobe Audience Manager, advertisers can increase efficiency by deterministically resolving all devices from any data source to a person for more accurate segmentation.
Press Release – LiveRamp to Power People-based TV Campaigns for Adobe with IdentityLink
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