Google Marketing Platform is a unified advertising and analytics platform that enables stronger collaboration for your marketing teams by building on existing integrations between DoubleClick and the Google Analytics 360 Suite. LiveRamp is partnered with Google Marketing Platform to support multiple programs and integrations.

LiveRamp is integrated and can deliver audiences to Display & Video 360, and the DoubleClick Data Platform API. LiveRamp is also a Campaign Manager Conversions API Partner. As CM Conversions API Partner, LiveRamp can upload an advertiser’s offline conversions to CM for reporting and measurement.