Lifesight is a location intelligence platform and data company that helps marketers understand, target, and measure real-world consumers so they can make better business decisions and optimize ad spend. Lifesight’s curated mobile-based audience segments are based on real-world behavior and are now available for access within LiveRamp’s global data store. With over 4500 pre-defined audience segments across 6 main categories, and a unique reach of over 300 million profiles, brands and agencies in APAC will be able to access Lifesight’s high-quality, location based audience segments, resulting in high ROI campaigns.
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