A Solution for a New Advertising Ecosystem
LiveRamp’s Authenticated Traffic Solution (ATS) builds on the foundation of a value exchange between individuals and the brands and publishers with whom they engage. Through authentication, individuals gain access to valuable experiences while advertisers and publishers build stronger direct relationships with their customers.
Authenticated Traffic Solution (ATS) API
Authenticated Traffic Solution (ATS) provides a privacy-first, authentication solution that improves addressability across the open web by enabling reach and measurement on an encrypted, people-based identifier, starting at the inventory source.
The ATS API and client-side libraries provide advertisers and publishers with the ability to safely resolve personally identifiable information (PII, such as email address, name, postal address, etc.) to encrypted, pseudonymous identity envelopes for activation, measurement, personalization, audience building, etc.
Capabilities:
- Safely transform resolve PII touchpoints to encrypted, pseudonymous identity envelopes.
- Retrieve identified envelopes using hashes of emails or phone numbers.
- Retrieve cookieable envelopes using the LiveRamp third-party cookie footprint.
- Leverage your user data to enhance addressability across your digital properties.
