LiveRamp is partnered with Google Ads to support multiple programs and integrations. LiveRamp is integrated and can deliver audiences to Google Display Network and is a partner for both Google Customer Match and Google Store Sales. As a Customer Match Partner, LiveRamp is approved to upload and expand an advertiser’s Customer Match audiences for re-engaging customers on search, shopping, Gmail, and YouTube. As a Store Sales Partner, LiveRamp can import an advertiser’s offline transaction data to Google Ads to see how Google ads translated into offline purchases for search and shopping campaigns.
The silent revolution of search
LiveRamp Unveils People-Based Search for Fully Personalized Omnichannel Marketing
An Introduction to People-Based Search
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LiveRamp Launches People-Based Search for Omnichannel Marketers
Google’s Sundeep Jain on the Expanded Text Ad rollout, device bidding, similar audiences & more