Marketing Evolution provides the most powerful marketing measurement and optimization solutions that increase campaign performance, sales, and engagement. Leveraging patented technology and data from hundreds of sources, our breakthrough person-centric approach provides marketers with actionable insights to prospectively recommend media, message, and budget allocation. Forward-looking brands rely on Marketing Evolution to deliver accurate unified marketing measurement across both online and offline channels, while maximizing their media spend, marketing Return on Investment (ROI), and brand impact.
By integrating LiveRamp IdentityLink into Marketing Evolution’s offering, marketers can easily create an incredibly robust data set for analysis that pairs things like sales data, digital and traditional media exposure data, programmatic segmentation data, demographics, and attitudinal brand perception data in one place, so that all of those touch points can be used to track the path to purchase based on media exposure amongst their most likely prospects and customers.
Video: Regions Bank Case Study – LiveRamp + Marketing Evolution
Regions Bank: Moving beyond Marketing Mix Models
People-Based ROI Strategies for Measuring Advertising’s Impact on Total Sales
Case Study Contest Winner: Person-Level Unified Measurement